Terms of Service & Privacy Policy

Last updated: 2 March 2025 — Version 1.1


1. Acceptance of Terms
By creating an account on OnCue, or by accessing or using any part of the OnCue platform or mobile application (collectively, the “Service”), you agree to be bound by these Terms of Service (“Terms”). If you do not agree to these Terms, you may not use the Service.
These Terms constitute a legally binding agreement between you and Masterplay Sweden AB (“Masterplay”, “we”, “us”, or “our”), a company registered in Sweden. OnCue is a brand and service operated by Masterplay Sweden AB.
By clicking “I agree” or checking the acceptance box during account registration, you confirm that you have read, understood, and agree to these Terms and our Privacy Policy.


2. Description of Service
OnCue is an audio control player platform.
The Service includes a web platform accessible at masterplay.se and mobile applications available for iOS and Android. Features may vary depending on your subscription tier.


3. Accounts and Registration
3.1 Account Creation
To access the Service, you must create an account. You agree to provide accurate, current, and complete information during registration and to update such information as necessary to keep it accurate.
3.2 Account Security
You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You agree to notify us immediately of any unauthorized use of your account.
3.3 Minimum Age
You must be at least 18 years of age to create an account. By registering, you confirm that you meet this requirement.


4. Organizations, Teams, and User Roles
4.1 Organizations
The Service supports an organization model where one or more administrators (“Admins”) manage teams, settings, and content on behalf of an organization.
4.2 Admin Responsibilities
Admins have elevated privileges within their organization, including the ability to upload audio files to the organization’s cloud storage, manage team members, and configure setups that are distributed to team members’ devices.
By accepting the Admin role, you acknowledge and agree that you bear full responsibility for all content uploaded to the organization’s cloud storage under your account or organization.
4.3 Team Members
Team members may download setups and associated audio files to their device from the organization’s cloud storage. Team members do not have the ability to upload content to cloud storage unless granted Admin privileges.


5. Content and Intellectual Property
5.1 Your Content
You retain ownership of any audio files, setups, or other content you upload to the Service (“Your Content”). By uploading content, you grant Masterplay a limited, non-exclusive, royalty-free license to store, reproduce, and distribute Your Content solely for the purpose of providing the Service to you and your organization.
5.2 Your Representations Regarding Uploaded Content
By uploading any audio file or other content to the Service, you represent and warrant that:
You are the owner of the content, or you have obtained all necessary rights, licenses, and permissions to upload and use the content within the Service.
The content does not infringe any copyright, trademark, trade secret, or other intellectual property right of any third party.
The content complies with all applicable laws and regulations.
You have the right to grant the license set forth in Section 5.1.
Masterplay does not monitor uploaded content but reserves the right to remove any content that, in our reasonable judgment, may infringe third-party rights or violate these Terms.
5.3 DMCA and Copyright Takedowns
Masterplay respects intellectual property rights and will respond to valid takedown notices submitted in accordance with the Digital Millennium Copyright Act (DMCA) or applicable European copyright law. If you believe content on the Service infringes your copyright, please contact us at info@masterplay.se with the information required by applicable law.
Upon receipt of a valid takedown notice, Masterplay may remove the content in question and may suspend or terminate the account of a repeat infringer.
5.4 Masterplay Intellectual Property
All rights in and to the Service, including but not limited to the OnCue brand, software, user interface, design, and documentation, are owned by Masterplay Sweden AB. Nothing in these Terms grants you any right to use Masterplay’s intellectual property except as expressly permitted.


6. Subscription Tiers and Payment
6.1 Free and Paid Tiers
OnCue offers both free and paid subscription tiers. Paid tiers provide access to additional features including expanded cloud storage, team collaboration tools, and priority support. Feature availability is described on our website and may be updated from time to time.
6.2 Billing
Paid subscriptions are billed in advance on a monthly or annual basis, as selected at the time of purchase. All prices are stated in the currency shown at checkout and are exclusive of any applicable taxes unless stated otherwise.
6.3 Cancellation and Refunds
You may cancel your subscription at any time through your account settings. Upon cancellation, you will retain access to paid features until the end of the current billing period. Masterplay does not provide refunds for unused portions of a subscription period, except where required by applicable law.
6.4 Changes to Pricing
Masterplay reserves the right to change subscription prices upon at least 30 days’ written notice. Continued use of the Service after the effective date of a price change constitutes your acceptance of the new pricing.
6.5 In-App Purchases via App Store and Google Play
OnCue subscriptions may also be purchased directly through Apple App Store or Google Play Store as in-app purchases (“IAP”). Where you purchase a subscription via IAP, the following applies:
Platform billing rules apply. Your subscription is billed and managed by Apple or Google in accordance with their respective terms of service and payment policies. These platform terms take precedence over Sections 6.2, 6.3, and 6.4 of these Terms for IAP purchases.
Cancellation and management. Subscriptions purchased via IAP must be cancelled through your Apple ID or Google account settings. Cancellation cannot be processed through OnCue or by contacting Masterplay directly.
Refunds. Masterplay has no control over and cannot process refunds for IAP purchases. All refund requests for subscriptions purchased via App Store must be directed to Apple at reportaproblem.apple.com. Refund requests for subscriptions purchased via Google Play must be directed to Google Play support.
Price changes. Pricing for IAP subscriptions is subject to Apple’s and Google’s own pricing change policies. Masterplay will endeavour to provide advance notice of price changes where the platform allows, but cannot guarantee the notice period specified in Section 6.4 for IAP purchases.
No web account required. IAP subscribers may use OnCue without creating a web account. These Terms apply in full to all users of the Service regardless of whether a web account has been created, and acceptance of these Terms at first launch of the application constitutes binding agreement.


7. Third-Party Services and Streaming Integrations
The Service may integrate with or connect to third-party services, platforms, and APIs (collectively, “Third-Party Services”), including but not limited to payment processors, analytics providers, cloud infrastructure, and music streaming platforms. Your use of any Third-Party Service is subject to that provider’s own terms of service and privacy policy, which you are responsible for reviewing and accepting independently.
Masterplay is not responsible for the availability, accuracy, reliability, or content of any Third-Party Service, and shall have no liability for any loss or damage arising from your use of or reliance on such services.
7.1 Music Streaming Service Integrations
OnCue may offer optional integrations with third-party music streaming platforms, including but not limited to Apple Music and Spotify (each, a “Streaming Provider”). These integrations are provided as a convenience feature and are subject to the following conditions:
Active subscription required. Use of any streaming integration requires that you hold a valid, active subscription with the relevant Streaming Provider. OnCue does not provide access to streaming content and is not responsible for any failure of streaming functionality arising from the absence, suspension, or termination of your streaming subscription.
Content availability not guaranteed. The availability of specific tracks, albums, or playlists through a streaming integration is determined solely by the Streaming Provider and the underlying rights holders. Masterplay makes no warranty that any specific content will be available at any given time, in any given territory, or during any live event. Geographic restrictions, licensing changes, and catalogue decisions by rights holders may affect availability without notice.
API changes and integration discontinuation. Streaming Providers may modify, restrict, or discontinue API access at any time and without notice. Masterplay reserves the right to modify, suspend, or remove any streaming integration feature as a result of changes to a Streaming Provider’s API, terms of service, or licensing requirements. Such changes shall constitute a Force Majeure Event under Section 13 of these Terms.
Live event reliability. Streaming integrations depend on active internet connectivity and real-time API availability. Masterplay strongly advises against relying solely on streaming integrations for mission-critical audio playback during live events. You are responsible for maintaining local audio backups and contingency plans. Masterplay shall have no liability for streaming failures during live events, including but not limited to losses described in Section 12.1.
Licensing compliance. You are responsible for ensuring that your use of streaming content via OnCue complies with the licensing terms of your streaming subscription and with applicable copyright law. Commercial or public performance use of streaming content may require separate licensing from the relevant collecting society or rights holder, and is your sole responsibility to obtain.
For the avoidance of doubt, the availability of a streaming integration within OnCue does not constitute a representation by Masterplay that any particular use of streaming content is licensed or lawful. Users are solely responsible for obtaining all necessary performance licences for public or commercial use of music.


8. Storage Limits and Data
Each subscription tier includes a defined amount of cloud storage for audio files and setups. You are responsible for ensuring your usage stays within the limits of your tier. Masterplay reserves the right to restrict or suspend access if storage limits are significantly exceeded.
You are solely responsible for maintaining backups of Your Content. Masterplay does not guarantee that stored content will not be lost and recommends that you maintain local copies of all important files.


9. Acceptable Use
You agree not to use the Service to:
Upload content that infringes the intellectual property rights of any third party.
Upload or transmit any content that is unlawful, harmful, threatening, abusive, or otherwise objectionable.
Attempt to gain unauthorized access to the Service or any related systems.
Reverse engineer, decompile, or otherwise attempt to derive the source code of the Service.
Use the Service in any way that could damage, disable, or impair the Service or servers or networks connected to it.
Resell, sublicense, or otherwise commercially exploit access to the Service without our prior written consent.


10. Privacy and Data Protection
Masterplay processes personal data in accordance with our Privacy Policy, which is incorporated into these Terms by reference. By using the Service, you consent to the collection and processing of personal data as described in the Privacy Policy.
Masterplay Sweden AB acts as the data controller for personal data processed in connection with the Service. We process data in compliance with the EU General Data Protection Regulation (GDPR) and applicable Swedish data protection law.
We use third-party service providers including cloud infrastructure, payment processing, and analytics services. These providers may be located outside the European Economic Area. Where required, Masterplay has entered into appropriate data transfer agreements to ensure the lawful transfer of personal data.


11. Disclaimer of Warranties and Performance Reliability
THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, MASTERPLAY DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
Masterplay does not warrant that the Service will be uninterrupted, error-free, or free of harmful components, or that any errors will be corrected.
11.1 Live Event Performance Disclaimer
ONCUE IS DESIGNED AS A TOOL TO SUPPORT LIVE EVENT AUDIO PRODUCTION. HOWEVER, MASTERPLAY MAKES NO WARRANTY OR REPRESENTATION THAT THE SERVICE WILL PERFORM WITHOUT INTERRUPTION OR FAILURE DURING ANY LIVE EVENT, BROADCAST, SPORTS MATCH, OR OTHER TIME-CRITICAL PRODUCTION.
You acknowledge and agree that: (a) audio playback reliability during live events may be affected by factors outside Masterplay’s control, including but not limited to device hardware, operating system performance, local network conditions, and third-party infrastructure; (b) it is your sole responsibility to test the Service in advance of any live event and to maintain adequate backup systems and contingency plans; and (c) Masterplay shall have no liability whatsoever for any disruption to, failure of, or delay in audio playback during a live event, regardless of the cause.
Professional users are strongly advised to pre-load all audio content to device storage prior to any live event and not to rely solely on real-time cloud connectivity for mission-critical playback.


12. Limitation of Liability
TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, MASTERPLAY SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF OR INABILITY TO USE THE SERVICE.
MASTERPLAY’S TOTAL CUMULATIVE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID TO MASTERPLAY IN THE 12 MONTHS PRECEDING THE CLAIM, OR (B) EUR 100.
11.1 Live Event Liability
WITHOUT LIMITING THE GENERALITY OF SECTION 11, MASTERPLAY SHALL HAVE NO LIABILITY WHATSOEVER FOR ANY LOSS, DAMAGE, COST, OR EXPENSE OF ANY NATURE ARISING FROM OR RELATED TO THE USE OR FAILURE OF THE SERVICE IN CONNECTION WITH ANY LIVE EVENT, INCLUDING BUT NOT LIMITED TO:
Loss of revenue, ticket sales, broadcast rights, sponsorship income, or other commercial loss arising from a disrupted or cancelled event.
Damage to your professional reputation or goodwill caused by audio failure or degraded playback during a live event.
Claims brought by third parties, including event organizers, venue operators, broadcasters, sponsors, or attendees, arising from any disruption to audio production during a live event.
Any costs arising from failure to pre-load audio content to device storage prior to an event, or failure to maintain adequate backup systems.
This exclusion applies regardless of whether the failure is caused by software defects, network disruption, server unavailability, or any other technical failure, and regardless of whether Masterplay has been advised of the possibility of such loss or damage.
Nothing in these Terms limits or excludes liability that cannot be limited or excluded under applicable law, including liability for death or personal injury caused by negligence, or for fraud or fraudulent misrepresentation.


13. Force Majeure
Masterplay shall not be liable for any failure or delay in performing its obligations under these Terms where such failure or delay results from any cause beyond Masterplay’s reasonable control (a “Force Majeure Event”). Force Majeure Events include, but are not limited to:
Acts of God, including fire, flood, earthquake, storm, hurricane, or other natural disasters.
War, invasion, acts of terrorism, riot, or civil unrest.
Actions or inactions of governmental or regulatory authorities, including the introduction or change of law or regulation.
Epidemics, pandemics, or public health emergencies declared by a competent authority.
Failure or unavailability of third-party infrastructure, including cloud service providers, content delivery networks, internet service providers, or payment processors on which the Service depends.
Denial-of-service attacks, ransomware, or other malicious cyberattacks targeting Masterplay or its infrastructure providers.
Power outages, telecommunications failures, or internet disruptions not within Masterplay’s control.
In the event of a Force Majeure Event, Masterplay’s obligations under these Terms will be suspended for the duration of the Force Majeure Event. Masterplay will use commercially reasonable efforts to resume performance as soon as practicable. If a Force Majeure Event continues for more than 30 consecutive days, either party may terminate the relevant subscription upon written notice, and Masterplay will provide a pro-rata refund of any prepaid subscription fees for the unused period.
For the avoidance of doubt, third-party infrastructure failures — including outages of Supabase, Vercel, Stripe, Apple, or Google services — shall constitute Force Majeure Events for the purposes of these Terms, and Masterplay shall have no liability for service disruptions attributable to such providers.


14. Indemnification
You agree to indemnify, defend, and hold harmless Masterplay Sweden AB and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or in any way connected with:
Your use of the Service.
Any content you upload to the Service.
Your breach of these Terms.
Your infringement of any intellectual property or other rights of any third party.


15. Termination
Masterplay reserves the right to suspend or terminate your account and access to the Service at any time, with or without notice, for conduct that Masterplay believes violates these Terms or is harmful to other users, Masterplay, third parties, or the public.
You may terminate your account at any time by contacting us at support@masterplay.se. Upon termination, your right to access the Service will cease immediately. Masterplay will retain your data for a period of 30 days following termination, after which it may be permanently deleted.
Sections 5, 10, 11, 12, and 14 of these Terms shall survive termination.


16. Governing Law and Dispute Resolution
These Terms are governed by and construed in accordance with the laws of Sweden, without regard to its conflict of law provisions. The UN Convention on Contracts for the International Sale of Goods does not apply.
Any dispute arising out of or in connection with these Terms or the Service shall first be subject to good-faith negotiation between the parties. If the dispute is not resolved within 30 days, it shall be submitted to the exclusive jurisdiction of the Swedish courts, with Stockholm District Court (Stockholms tingsrätt) as the court of first instance.
If you are a consumer resident in the EU, you may also use the European Commission’s Online Dispute Resolution platform at https://ec.europa.eu/consumers/odr.


17. Changes to These Terms
Masterplay reserves the right to modify these Terms at any time. We will notify you of material changes by email or by prominent notice within the Service at least 14 days before the changes take effect. Your continued use of the Service after the effective date of the revised Terms constitutes your acceptance of the changes.
If you do not agree to the revised Terms, you may terminate your account before the changes take effect.


18. Miscellaneous
Entire Agreement. These Terms, together with the Privacy Policy, constitute the entire agreement between you and Masterplay regarding the Service and supersede all prior agreements.
Severability. If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions will continue in full force and effect.
Waiver. Masterplay’s failure to enforce any right or provision of these Terms will not constitute a waiver of such right or provision.
Assignment. You may not assign or transfer your rights under these Terms without our prior written consent. Masterplay may assign its rights and obligations under these Terms without restriction.
Language. These Terms are written in English. In the event of a conflict between any translated version and the English version, the English version shall prevail.


19. Contact
If you have any questions about these Terms, please contact us: